What Makes a Great Website?

Submitted by gary haddon on Fri, 06/16/2017 - 11:48
What Makes a Great Website

What are you hoping to achieve from your website?

This should be the first question you ask before going any further. This will help you plan what is most important to you and your business.

What are the main things to consider when building a website?

1. Content

When a user browses a website they are interested in one thing, the content. Content is what drives your website. Look at the top grossing websites, what do they all have in common?

  • A simple, clean design
  • Up to date good content
  • Simple and to the point (no waffle)
  • Focusing on target audience

2. Contact

Contact information should be one click away, if you have a phone number put it somewhere visible, make good use of contact forms.
There is nothing more annoying for a customer than when they need help and can't contact you.

3. Navigation

The site should be easy to navigate and the user should be able to get to any piece of content within 3 clicks. By structuring your websites content you will make it easier for you users/customers to find what they are looking for.

If you have a large website dropdown/mega menus are great for ordering links in an easy to use manner.

Having a search option is normally the quickest way for a user to find what they are looking for.

4. Responsiveness

A website should work on all devices, over 50% of all web traffic is now through mobile devices (tablets and mobiles). Google now ranks sites based on how responsive they are.

5. Design/Performance

Follow the simple rules below for a great website.

Clean and Simple

A website should be uncluttered. Throwing lots of flashy animations and unrelated content can be overwhelming for users. A common mistake is trying to make your website work like a poster, which can result in a scrapbook effect.

Text as text not Images

Text should be text and not part of an image. There are some exceptions to the rule but it should generally be obeyed at all times.

Colour Palette

Colours are important on a website but too much colour can have the wrong effect. A great idea is to pick a main colour for you website and choose a few coordinating colours and stick to them. Adding lots of colour can offend the eye, even causing discomfort for the user, resulting in associating your website with a bad experience.

Easy to read fonts

Fancy fonts may look nice, but they can cause strain on the eye, resulting in the user having a bad user experience. Best to keep it simple.

Fast

The website should load quickly, the more images and scripts you have the longer your site will take to load. Prioritise what is most important.

6. Accessibility

Your website should be accessible to all, more information can be found here